Shaping future design,
pixel by pixel.

Dani Asyrofi

Product designer, building in code.

I help founders turn complex ideas into clear, thoughtful products. From the first flow to the details you feel when you use it.

Currently designing at Abadikan and independently through SyroPixel. Previously with The Design Factory and Lumoshive.

I care about how things work as much as how they look. Lately, that means building more of my ideas in code, from useful tools to small interactions and systems that hold together.

Let’s talk

Built to be used

Independent work

Loading A playground for loading states and interface feedback.Design & development

Writing

All articles

Selected articles, published in Bootcamp on Medium.

Logo Grid System, How Professional Designers Build Logos That Last Decades Product Designers Are Not Being Replaced. They Are Being Sorted. Training design judgment, how to read products like a Senior Designer

A little background

I started in graphic design in 2020 and found my way into digital products through studios, freelance projects, and small teams. Over time, the work grew into websites, dashboards, and mobile apps. Working alongside founders and developers got me interested in the decisions behind a product and how they hold up once people start using it.

That’s also why I’ve been spending more time in code. I enjoy being able to take a design into the browser, try an interaction, and keep adjusting it until it feels right. This website and my loading collection give me room to explore that side of the work. I write on Medium too, sharing what I’m learning about design, from logo grids and icons to the changes AI is bringing to our profession.

More about my experience