Selected work.
Three case studies that show how I think — context, decisions, and the parts I’d still do differently. SaaS, productized service, and consumer crypto. Some real, some concept. All written end-to-end.
Quick answer: These case studies show three parts of my practice: shaping an early product at Abadikan, working through repeat client projects with The Design Factory, and exploring a clearer wallet experience in Avocado. Each one explains the context, decisions, and what I would revisit.
Abadikan — designing an early product from the inside.
Brand, marketing, product UI, and the system underneath them. The work happens alongside a small founder and engineering team, while the product is still finding its clearest shape.
Read the case study →The Design Factory — productizing a freelance practice.
SaaS and company-site work for a London-based studio, shaped through weekly review loops. The case study is about repeatable decisions, responsive files, and handoff—not a gallery of screens.
Read the case study →Avocado — self-custody crypto that feels like a banking app.
A concept for making self-custody wallet flows easier to read. It explores recovery, signing, and transaction states through patterns that feel familiar without hiding important risk.
Read the case study →More about how I work and what I take on lives on /hire. Background on /about.